NBC is the first network to premiere a new series on the iTunes Music Store before it airs on broadcast television. ITunes customers will be able to download the entire episode of “Conviction” free of charge beginning February 21, ten days before the series' March 3 debut.

Beginning March 4th, episodes will be available for purchase and download (www.itunes.com) for $1.99 per episode the day after airing.

"Conviction," a fast-paced character-oriented story, focuses on the lives and loves of the young assistant district attorneys in New York, following their career paths as these passionate but naive ADAs are confronted with tough, emotional cases that challenge their limited experience -- and force them to mature quickly or be overwhelmed.

The ensemble cast of "Conviction" includes Stephanie March, Jordan Bridges, J. August Richards, Milena Govich, Eric Balfour, Anson Mount and Julianne Nicholson.

"Everyone connected with 'Conviction' is excited about being part of the breaking wave of a brand new technology," executive producer and creator Dick Wolf said.