George Lucas has filed a multi-million dollar lawsuit against a technology company for allegedly hijacking a "Star Wars" reference to market 'mind control' products.
Lawyers representing the sci-fi franchise's creator fired off a cease-and-desist letter to bosses at Jedi Mind Inc. in May last year, demanding they stop using the name of Star Wars' famous mystical space age knights.
The head of the company, which makes futuristic computer headsets that use brain waves to run software applications, allegedly agreed to phase out the Jedi Mind trademarks, but representatives for the movie giant's LucasFilm company claim the demand was not met, even after another legal letter several months later.
Lucas' attorneys have now filed a $5 million trademark lawsuit against the firm, alleging the name will cause confusion in the marketplace and harm LucasFilm's business and reputation, according to the Hollywood Reporter.
The lawsuit claims ownership of "all characteristics associated with the Jedi knights not memorialized in a registered trademark, including Jedi robes, the lightsabre weapon, the power to levitate objects, a telepathic oneness with other Jedi and the universe, and the ability to shoot energy beams called 'force lightning' from the fingertips."