Thousands of HBO viewers are united with a single mission: to convince HBO to put a new season of "John From Cincinnati" on the air.

Now they're taking out a full-page ad in The Hollywood Reporter to make sure HBO hears their message.

The pricey ad (the funds were collected in only eight days) is just the latest volley in an effort coordinated by members of that includes petition drives, two different postcard campaigns, homemade video appeals, teddy bears and honeycombs (references from the series), and countless phone calls, emails, and letters sent to HBO executives.

"The show hooked me from the beginning with its offbeat dialogue, brilliant performances and breathtaking surfing footage," said Brian Lowery.

Martin Bradburn said, "Once in a great while a show comes to television that breaks the mold and expands the genre into uncharted territory. [It] is a radiant tapestry of the human condition with all its hopes and failings."

'John From Cincinnati' faced a number of obstacles. It premiered immediately after the controversial series finale of 'The Sopranos' and it was a summertime series, when there are fewer viewers.

The groundbreaking show took a while to catch on. As Joe Neff put it, "At the end of Season 1, I was amazed at my deep emotional investment in the characters." believes there are enough viewers to justify the show's return and another season would build an even stronger viewer base.

"I never watched the premiere, but caught it on a subsequent night, which many people do. Between that and TiVo, the actual viewership of the final episode must equal that of 'The Sopranos' first season average. And look what happened with 'The Sopranos,'" said Trishah Woolley, administrator.

It is the group's hope that the advertisement in The Hollywood Reporter will demonstrate to HBO that the viewers are committed to a new season of 'John.'

"Most other TV programs are mind-numbing during or after their first airing. I get more out of each viewing of an episode," said Cindy Cheatham.

And, Dorothy Tarka said, "I'd find myself thinking about the show and its implications long after each episode aired. I want to see how the storylines develop, to see how the character transformations evolve and the importance of community is reinforced. Simply put, I want more of the best television ever."