Despite Failed Fashion Line, Jennifer Lopez Is Giving It Another Go
Jennifer Lopez was heartbroken when her beloved fashion line failed, insisting it remains one of her biggest career disappointments.
The pop star-turned "American Idol" judge was forced to retire her Sweetface brand in 2009 after neglecting to connect with bargain hunting shoppers, and she now admits the failed business venture was devastating.
She tells the New York Times, "That was sad for me. I just felt like I never got a fair chance to do it right. And on top of it, I felt like I was trapped in a situation I couldn't get out of, and my name was stamped on things that I didn't believe in... (I) didn't understand the business well enough."
But the hitmaker is giving it another chance - she's teaming up with husband Marc Anthony to launch a lifestyle brand with Kohl's department stores - and she's determined to get it right this time.
Tommy Hilfiger, who worked with Lopez on the new partnership, says, "The difference this time around is Jennifer is fully engaged with a company that is professionally staffed to really develop anything she wants from towels to knee-high suede boots."