Blending hip-hop, dancehall, reggaeton, and Caribbean roots, up-and-coming artist Kulcha Don is turning heads and hips coast to coast with his debut album for RuffNation Music, "It's All About You." Set for release on March 21st, the album's first single, "Drive You Crazy" featuring Beenie Man is currently already getting spins on New York's Hot 97 "On Da Reggae Tip" with Bobby Konders and Jabba.

"It's All About You" is bound to capture audiences far and wide with Kulcha Don's crossover sound. He's bringing reggae music to the masses with his passion for evolutionary island music and hardcore dancehall reggae beats. Kulcha is turning his trademark patois into true New York City rhyme-slinging. This fusion opens new vistas for the volcanic performer.

Chairman and CEO of Ruff Nation, Chris Schwartz, a pioneer in the hip-hop music industry who has achieved success and fame with groups like Cypress Hill, The Fugees, Lauryn Hill, Wyclef Jean and NAS, is the executive producer on "It's All About You." He said of the album "An artist like Kulcha Don has the entire package. He has the power to redefine reggae music by taking his tracks to the forefront…It is not only island music, it is music that the world can enjoy." "It's going to be a successful song and a successful album" added Beenie Man, who appears on Kulcha Don's first single "Drive You Crazy."

Since moving from the Caribbean to New York at age 18, Kulcha has been hard at work at interweaving cultures. Already a skilled performer upon arrival, Kulcha's hard work and perseverance quickly paid off and he began performing and recording with fellow reggae and hip-hop heavy hitters such as: Tupac, Shaggy, Notorious B.I.G, Mad Lion, Salt 'n' Pepa, C&C Music Factory, Spragga Benz and The Fugees.

"It's All About You" features smash hit tracks like "I Wonder" sampling Del Shannon's famous '50s smash "Runaway" turning it into a light dancehall rhythm, chopping up the memorable "I wo-wo-wo-wonder why she ran away" into his own troubadour quest. "Papi Duro" is straight up barrio reggaeton with the Kulcha twist, while we find sound system dancehall all over "Nuff Gal" and "Tonight."