On June 28, Warner Home Video will release all three of Peter Jackson’s visual masterpieces on Blu-ray in a 15-disc stunning collection entitled "The Lord of the Rings The Motion Picture Trilogy: Extended Edition."

To celebrate the occasion, Warner Home Video has announced a count-down to "Middle-earth Midnight Madness" celebratory event at Best Buy’s West Los Angeles location, 11301 W. Pico Blvd., where fans can join in the anticipation of the magic moment when they’ll finally be able to own the new extended edition trilogy on Blu-ray.

Brimming with enthusiasm, fans from all over the country (and possibly worldwide) will be encouraged to arrive for the festivities at 12:00 PM on June 27 -- dressed as their favorite Middle-earth characters. The Aragorn, Frodo, Gandalf and other look-alikes will be eligible to win one of several exciting prizes, with one lucky contestant capturing the Grand Prize of a VIP "Tour of Middle-earth" – an all-expense-paid trip to New Zealand (Auckland, Wellington, Queenstown), courtesy of Air New Zealand and Weta Workshop.

Highlights of the Grand Prize package itinerary will include a VIP tour hosted by Hobbiton Movie Set Tours, visits to The Lord of the Rings movie locations, a SKYCITY Grand Hotel VIP experience in Auckland and being hosted at the Weta Cave by the crew from Weta Workshop. Two Second Prize winners will receive an Official 10k Solid Gold version of The One Ring from Noble Collections. Three Third Prize winners will receive a life-sized replica of The Sting Sword, Frodo’s sword used throughout the Trilogy, also supplied by Noble Collections.

All attendees will be winners, as they marvel at the specially created atmosphere, with autographs from celebrities, and themed give-aways, topped off with the choreographed countdown to midnight and the satisfaction of being the first people in the world to get their new Blu-ray copy of The Lord of the Rings The Motion Picture Trilogy: Extended Edition.

In attendance will be talent from the trilogy as well as broadcast, print, radio and online media to report on all activities, including the fan-favored online destination TheOneRing.net. TheOneRing.net staff will be on hand, as the line starts officially at 12:00 PM on June 27th, to celebrate the release with trivia, games, fan profiles and more! Smaller prizes and swag will be handed out throughout the day. Costumes will be judged by representatives from TheOneRing.net as well as by Richard Taylor who will judge the finalists via Skype. Taylor, co-owner and creative lead at Weta Workshop is co-founder of the Weta companies in New Zealand. 

Weta Workshop has an international reputation as one of the film industry’s most successful special effects studios. Richard and the team worked on The Lord of the Rings film trilogy for seven years designing and creating armour, weapons, prosthetics and miniatures for these films, and Richard received four Oscars® and three BAFTAs for Weta’s work on the trilogy in the disciplines of Costume; Make up and Visual Effects.

To round out the event, tickets will be given away for the last and final exclusive in-theater screening taking place in more than 500 theaters across the country. Several lucky fans will have the chance to attend "The Lord of the Rings Extended Edition Theatrical Series" – "The Lord of the Rings: The Return of the King" on Tuesday, June 28th in Los Angeles 7:00 PM PST. For tickets to other Fathom events and screenings visit www.fathomevents.com.