Featuring hot young stars, daring athletics and high-impact competition with just a dash of romance, Bring It On: In It to Win It leaps onto DVD December 18, 2007 with all the spunk, attitude and fun you won't want to miss.

Presented by Universal Studios Home Entertainment Family Productions and Beacon Pictures, this latest installment of the hugely successful cheerleading franchise stars Ashley Benson ("Days of Our Lives"), Cassie Scerbo (Slumber Party Girls), Jennifer Tisdale (The Suite Life of Zack and Cody), Michael Copon (One Tree Hill) Kierstin Koppel (Sydney White), and in their feature film debuts, Anniese Taylor Dendy and Noel Areizaga. Directed by Steve Rash (Bring It On: All or Nothing, Can't Buy Me Love), Bring It On: In It To Win It features even more gravity defying, high-energy cheerleading routines from master choreographer Tony "Tony G" Gonzales. The movie is also loaded with hot music including "He Said, She Said" from Ashley Tisdale's new CD from Warner Bros. Records "Headstrong".

With a loyal audience of hip admirers who have been fans since the original theatrical release, the successful property has resulted in over $250 million in home entertainment sales in North America alone. Bring It On: In It To Win It follows in the footsteps of the extraordinarily successful Bring It On: All Or Nothing, which along with fellow Universal DVD Original releases American Pie Presents Band Camp, American Pie Presents The Naked Mile and Bring It On Again make up four of the top five non-family DVD premieres of all time.

"With Bring It On: In It To Win It, we've taken the franchise to a whole new level, pumping up the athletics, competition and excitement," said Craig Kornblau, President of Universal Studios Home Entertainment and Universal Pictures Digital Platforms. "The films' hallmarks—fresh young talent, cutting-edge music, groundbreaking choreography and compelling stories—have been integral to the continuing success of Universal's DVD OriginalsTM line."

Bring It On: In It To Win It delivers more high-energy fun with all-new original DVD bonus features including:
· Deleted Scenes
· Lights, Camera, Bring It!: Get a behind-the-scenes look at the making of the film from auditions and cheer camp through production.
· East Coast Proper: Choreographer Tony G and the East Coast Jets teach their techniques of the trade.
· West Coast Flair: Tony G's back with the Sharks to show the viewer how to dance West Coast style.
· The Rumble With Tony G: Watch the Sharks and the Jets 'rumble' with the new cheers they've learned.
· Cheer Off! Learn How To Cheer With Tony G: Learn how to do a cheer with Tony G and the actors from the film.

In Bring It On: In It To Win It, Southern California high-school senior Carson (Benson) arrives at the all-important "Cheer Camp Nationals" determined to lead her squad, the West High Sharks, to victory. But chic New Yorker Brooke (Scerbo) and her team, the East High Jets, are equally steadfast in their pursuit of the competition's coveted "Spirit Stick." As tension mounts between the two rival squads, Carson falls for fellow cheerleader Penn (Copon), not realizing he's a Jet. When Brooke discovers the budding romance, she raises the stakes by challenging Carson to a one-on-one cheer-off. A spectacular "cheer fighting" sequence erupts into a no-holds-barred brawl and cheerleaders on both sides are suspended from the competition. With their dreams of taking home the top prize all but shattered, the leaders of both squads realize they'll have to take drastic measures to stay in the game.

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