Aspiring Australian zookeeper Bindi Irwin has come under fire for teaming up with controversial theme park SeaWorld.

The park, which has been the subject of protest among many top music acts and Hollywood stars, was the subject of 2013 documentary "Blackfish," which chronicled the way that the Killer Whales used by the park for one of it shows are inhumanely treated.

Despite all the negative press, 15-year-old Bindi, the daughter of late conservationist/TV star Steve Irwin, announced the partnership on Thursday, which angered animal rights activist groups, including People for the Ethical Treatment of Animals (PETA).

"I'm so excited to be carrying on in Dad's footsteps and making sure that everything he worked so hard for continues for the generations to come," Bindi said in a statement. "That's why I'm thrilled to be empowering kids. I'm thrilled to be partnered up with SeaWorld. Thrilled to be part of this new project Generation Nature and just encouraging kids to change the world."

"The Irwin family has been exploiting animals for years," a rep for PETA said in a statement, "so it comes as no surprise that Bindi has agreed to become SeaWorld's latest shill.

"But plastering her face on SeaWorld's website won't cover up the fact that orcas, dolphins, and other animals are suffering in SeaWorld's tiny tanks after being ripped from their families. What millions have realized - through PETA's massive campaign and the hit documentary Blackfish - is that SeaWorld is no place for anyone who truly cares about animals."

Music acts like Heart, Pat Benatar, The Beach Boys and Cheap Trick have all pulled out of SeaWorld's 2104 Bands, Brews and BBQ concert series.