After three challenging months of "Life is the Dash," BET will culminate its latest reality series with The Ultimate Hustler finale LIVE on Tuesday, December 13, 2005 from 9-10 p.m. ET from the business capital of the world, New York City. The one-hour finale will feature the final presentations from the three finalists; a hustler "reunion" with the previously eliminated contestants; a live in-studio audience; and wireless and on-line voting by viewers. Tune in for the most interesting "black door" elimination thus far with the three remaining contenders: Brian, 26 from San Diego, California; Dashawn, 28 from Trenton, New Jersey; and Tichanda, 28 from Brooklyn, New York.

The Ultimate Hustler winner will receive the all new Jeep Commander, a platinum and diamond chain worth $15,000, a Tiret Watch from the exclusive Damon Dash Collection, a CEO Fall Collection wardrobe makeover; clothing from the Damon Dash collection or the Rachel Roy Collection, PRO-KEDS sneakers which the winner will get to design, a subscription to America Magazine and a plethora of additional goodies fit for an Ultimate Hustler totaling over $100,000.

The Ultimate Hustler is an edgy, one-hour elimination-competition that began by testing 16 aspiring entrepreneurs on their business savvy and street smarts. With only one episode left and only three finalists still standing, Dash has put these "hustlers" through the ringer with a series of strategic and mental challenges based on economic empowerment, integrity, and of course, always looking "fresh to def" while making money. Throughout the season, contestants have pulled out all the stops to become the ultimate hip hop mogul via the guidance and support of Dash while creatively demonstrating their business acumen and street credibility in the world of hip hop (fashion, film, music, investments, etc.). Dash has definitely set a blueprint on how to "get paper" (make money) with this series.

Damon Dash's vast array of businesses includes America Magazine, Damon Dash Music Group, Dash Films, Armadale Vodka, Dash Management, PRO-KEDS, State Property, Team Roc, Tiret Watches, the Rachel Roy Clothing Line, and Dash/DiBella Boxing. Dash also owns a Lear jet, a private yacht, custom-made vehicles, deluxe and posh properties on both coasts and a recording studio.