Alec Baldwin has landed his own talk show.
The former 30 Rock star will host "Up Late with Alec Baldwin" at 10pm on Friday nights on MSNBC beginning next month, where he'll discuss current affairs with celebrity guests.
"I've developed a fondness for hosting a show that involved talking with smart, talented and engaging people in every imaginable field," the actor said. "I'm grateful to MSNBC for helping me bring a similar show to television."
Baldwin, a Hollywood liberal, will find his show up against fellow left-wing celebrity talk show host Bill Maher, whose HBO show "Real Time With Bill Maher" airs its new episodes in the same Friday night time slot.
Baldwin recently reactivated his Twitter page after quitting the social media site following an altercation with a reporter from London's Daily Mail who claimed his wife was tweeting during actor James Gandolfini's funeral.
Baldwin said he'd "never" rejoin the site during an interview with Vanity Fair magazine in July.
"Never," he said when asked about opening his account again. "No. I went to Jimmy Gandolfini’s funeral, and when I was there I realized Jimmy Gandolfini didn’t have Twitter. Jimmy Gandolfini was so beloved as a person, and he was so admired as an actor, and he didn’t give a f*** about social media.
I really learned a lesson at the funeral, he adds. "I said to myself, This is all a waste of time. Meaning it’s fun sometimes, but less and less, and less. It’s just another chink in your armor for people to come and kill you. I stopped and said to myself, I’m going to try where I just don’t do this anymore."
The actor had a change of heart earlier this week, and used the death of comic Sarah Silverman's dog as his opportunity to get back online, perhaps with the bigger intentions of using it to promote his new show once it begins.
After all, it will need some help -- MSNBC currently ranks third among the U.S. news networks, trailing closely behind CNN and pulling in roughly a third of the viewers as rival Fox News.
Perhaps Baldwin can help give the network a bump in the ratings.