In case you're not in the mood to watch the London Olympics closing ceremony, there's a great alternative. Discovery Channel's 25th annual Shark Week kicks off tonight.

Cable's longest-running programming event includes tonight's "Air Jaws Apocalypse" (9 p.m. ET/PT). A follow-up to last year's "Ultimate Air Jaws," the special focuses on a team on South Africa's Seal Island who study great white sharks, including a large, 14-foot specimen named Colossus. The team also makes an interesting discovery: dozens of great whites cluster in shallow water and eat smaller sharks and sting rays. Of co...

Cable's longest running programming event and everyone's favorite summertime ritual - Shark Week - celebrates 25 years on August 12.

Tune in to eight all-new shark-filled specials that get you so close to the action, if you were any closer you'd be bait!

Shark expert Chris Fallows and legendary natural history producer Jeff Kurr embark on a quest to learn more about the great white sharks of Seal Island, South Africa – and one shark in particular, Colossus, in "Air Jaws Apocalypse."

Kurr and his team push the envelope even further with new hair-raising encounters… even if it means risk...

Discovery Channel's "Shark Week" kicks off its 23rd year with "Ultimate Air Jaws" on Sunday, August 1 at 9 p.m. ET/PT.

Using the very latest in technology, including an HD camera that shoots in super slow motion--2,000 frames per second, or 20 to 30 times slower than "typical" slow motion footage--"Ultimate Air Jaws" slows down the footage of a breaching shark from one second in real time to almost a full minute. The unparalleled resolution provides so much detail that you can literally count every tooth in the shark's mouth.

Technology also plays a key role in "Into The Shark Bite" (Tue...

Today, Starpulse's managing editor received an unusual capsule containing a torn turquoise bathing suit, a "swim at your own risk" beach sign, a tooth, a key and, (gulp!) her very own obituary!

Upon calling the phone number on the beach sign, a recorded "safety advisory message" talks about mutilated seal carcasses, a large predator in the area, and the commencement of hunting operations.

The key fob includes the words "Discovery Marina" and "SW09." The tooth is attached to a metal piece with the website frenziedwaters.com written on it.

The website revealed the following coordin...

From Adam and Jamie to hammerhead and whale sharks, the biggest stars of both land and sea get VIP treatment on Discovery Channel this summer, as "Shark Week" returns for its 21st year beginning July 27.

The Mythbusters, Survivorman’s Les Stroud and Dirty Jobs’ Mike Rowe join noted shark researchers to lend their unique brand of expertise to this highly anticipated annual event, taking viewers from the Bahamas to South Africa, and from Australia to the Arctic to spotlight the diversity of sharks.

America’s favorite summer television event, "Shark Week" airs July 27 to August 2: S...

Hosted by "Survivorman's" Les Stroud, Shark Week's 20th Anniversary will fill Discovery Channel's total day schedule now through Saturday, August 4, from 9 AM to 3 AM (ET/PT) each day - adding up to over 130 hours of shark programs devoted to the behavior of one of the most mysterious and majestic creatures on the planet.

Also to be featured is a programmed-by-you Viewer's Choice hour at 8 PM, and eight all-new primetime specials at 9 PM.

Check out some clips from YouTube:

Shark Week – Tiger Shark Destroys Turtle: http://www.youtube.com/watch?v=oqm-UHmpxA4

Shark Week – ...

It's just not summer without "Shark Week." And in 2007, the ultimate must-watch summertime television event is turning 20 - making it cable's longest running event.

Hosted by "Survivorman's" Les Stroud, "Shark Week's" 20th Anniversary will fill Discovery Channel's total day schedule from Sunday, July 29, through Saturday, August 4, from 9 a.m. to 3 a.m. (ET/PT) each day - adding up to over 130 hours of shark programs devoted to the behavior of one of the most mysterious and majestic creatures on the planet. Also to be featured is a programmed-by-you Viewer's Choice hour at 8 PM, an...

Shark Week kicks off on Discovery Channel tonight with Mike Rowe's two-hour special "Dirty Jobs: Jobs That Bite" and ends Friday, August 4, with the one-hour special "Dirty Jobs: Jobs That Bite Harder."

Rowe shows viewers how these jobs help further our knowledge about sharks and shark behavior by, among other things, making and testing shark repellants and chain mail protective suits -- and then diving amid a hungry group of sharks to test them.

Shark Week is produced in conjunction with leading shark researchers around the world, and provides viewers with valuable knowledge abo...

Tagging great whites with satellite devices to track their migration patterns ... testing the strength of chain mail in the middle of a reef shark feeding frenzy ... preparing chum, a mixture of chopped fish parts and blood used to attract sharks -- Shark Week host Mike Rowe (Dirty Jobs) finds out that working with sharks can be extremely dirty work.

Cable television's longest-running programming event, Shark Week first premiered in 1988 and remains a viewer favorite. Last year, Shark Week was watched by 20.6 million people with eight million people tuning in to the premiere special, "...

Content from the Discovery Channel, TLC, Animal Planet, Travel Channel, Discovery Health Channel and Discovery Kids is now available for purchase at the iTunes Music Store. Popular offerings include episodes from Mythbusters and Shark Week.

Focused on providing informative and compelling content that people can use to enrich and improve their lives, the Discovery programming available on iTunes includes: “World's Best” travel series, “National Parks Short Films” and “Passport To Europe” from Travel Channel; “Amazing Babies” and “Pregnancy For Dummies” from Discovery Health; and “Kenny ...