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D-Nice Biography

Home > Music > D > D-Nice > Biography

Born: 1971/06/19
Birth Place: Bronx, New York
Genres: Hip Hop, Soul

D-Nice, born Derrick Jones on June 19, 1970 in the Bronx, New York, is the stage name of the American discjockey, beatboxer, rapper, producer and photographer who began his career in the mid 1980's with the hip hop group Boogie Down Productions. D-Nice laid the groundwork for a multimedia empire under the United Camps banner, “Im building a company that will encompass all aspects of entertainment,” says D-Nice.

D-Nice has built a career as a respected musician, photographer, web-developer, and a successful entrepreneur among his peers, fans and critics alike. D-Nice grew up in the Bronx, the place that gave birth to hip-hop, and emerged as a rapper and producer in the late 1980's. The late Scott La Rock of Boogie Down Productions mentored D-Nice as a teenager and offered him a place to develop his talent alongside rap legend KRS-One. He began to expand into production, producing The Stop The Violence Movement's #1 single, “Self Destruction,” and later working with Queen Latifah and Kid Rock on their early albums.

D-Nice released two albums with Jive records, including the 1990 hit single, “Call Me D-Nice,” which reached the top of Billboards rap chart. During a musical hiatus in the mid nineties, D-Nice began to delve into the emerging Internet industry. In 2000 he co-founded Boom Digital, a web design firm that worked on sites for Aaliyah, Queen Pen and Reebok, capitalizing on the dot-com boom. Seven months later, he started his own company, United Camps, which has created the web presence of Alicia Keys, Luther Vandross, and Wyclef Jean, and is currently working with Violator Management on several projects In 2003, D-Nice knew his return to the turntables was imminent, “I wanted to learn how to use the tool first, and then develop my own style. D-Nice began to DJ weekly parties that attracted a lot of attention as he became known for his promotional E-blasts featuring his old-school anecdotes, latest song lists, and photography - a longtime passion.

D-Nice's photography exploded as he got the calls to shoot artists, such as Lil Scrappy, Talib Kweli, Jean Grae, Gravvy, and 50 Cent. 2005 saw D-Nice working year round as an accomplished photographer, web developer, and DJ in demand. D-Nice has performed at events hosted by Stevie Wonder, Mariah Carey, Counting Crows, Star Jones, Kid Rock, and three of Diddys 2005 VMA soirees in Miami. D-Nice continues to work in all capacities to feed his creative impulses, with music and photography at the forefront.