Cute Is What We Aim For


Cute Is What We Aim For:

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Cute Is What We Aim For
Rotation
Release Date: 2008 06 24
Label: Fueled By Ramen
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In the two years since their debut album, The Same Old Blood Rush with a New Touch, Cute Is What We Aim For have had time to take stock of their strengths and weaknesses, capitalizing on the former and improving upon or discarding the latter as necessary. There's some evidence on Rotation that the group has actually employed such introspection -- if only for a few minutes -- but hasn't learned much from the experience. The most noticeable change on Cute Is What We Aim For's sophomore album is a slick, slightly more mature sound that employs more than the standard bass-guitar-drums-vocals lineup. A horn section shows up a number of times, synthesizers add depth, and producer John Feldmann smoothes out any potential rough edges with a healthy dose of studio gloss. The lyrics could use a little work, though. Shaant Hacikyan's words are on the ineffective side, as in the ostensibly empowering "Do What You Do," which for all its bluster delivers nothing outside generic encouragement and a bland, "be yourself!" sentiment; there's "Navigate Me," a song that was probably conceptualized as a passionate romp through the sheets but instead comes off as a bit creepy. (There's something about the repeated line "These sheets aren't stopping me" that doesn't inspire thoughts of romance.) There's also the bizarre "Hollywood," which pays homage to an apparent fantasyland where the West Coast film hub was without scandal, conflict, superficiality, or strife. (It was also a time "when singers wrote songs instead of hooks," begging the question as to why Cute Is What We Aim For didn't try this themselves.) It's an earnest effort, like all of the songs on Rotation, but those with even a basic knowledge of Hollywood history won't be able to resist rolling their eyes. Rotation is a shiny but ultimately fluff. Katherine Fulton, All Music Guide

Tracks:
TitleComposerTime
1Practice Makes PerfectCute Is What We Aim For3:44
2DoctorShaant, Cute Is What We Aim For, Feldmann3:08
3Navigate MeShaant, Cute Is What We Aim For, Feldmann3:20
4LoserFeldmann, Cute Is What We Aim For, Shaant3:02
5Do What You DoCute Is What We Aim For, Shaant, Feldmann4:19
6HollywoodShaant, Feldmann, Cute Is What We Aim For3:46
7Safe RideCute Is What We Aim For, Feldmann, Shaant3:52
8Lock Down DenialFeldmann, Cute Is What We Aim For, Shaant3:13
9Marriage to MillionsCute Is What We Aim For, Shaant, Feldmann3:09
10Miss SobrietyCute Is What We Aim For2:51
11TimeCute Is What We Aim For, Feldmann, Shaant3:59
12[Untitled Hidden Track]Shaant, Feldmann, Cute Is What We Aim For3:14
13[CD-ROM Track]







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