Sometimes the music doesn't matter. A band that channels the combined genius of John Lennon, Strauss and The Spice Girls can still fall flat with the wrong name. After all, who wants to tell people that their favorite band is called "Truck" or "Lug Nut?" A bad name can kill the potential of any group of musicians. It took more than a few tries to get it right for many of the most popular groups of all time. A few young gents from Britain started off their career calling themselves The Detours and then The High Numbers before ultimately settling on The Who.

Rock history is rife with lor...

"Well, the idea was a band, but we're really a neurotic bunch of obsessive compulsive weirdos," Switches singer Matt Bishop says.

The neurotic obsessive-compulsive weirdos, pulled through impressively and way fantastically, and on March 18, 2008 Switches released their debut album, Lay Down The Law, produced by Rob Schnapf (Beck, Elliott Smith) on Interscope.

Strangely, Switches, who now all live in London, came together naturally and easily. Matt grew up in Southend (a low-rent seaside town, something like the old Asbury Park neighbourhood) and formed the band while at college:...