POM Wonderful Presents: The Greatest Movie Ever Sold Summary

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From the billboards in Times Square to the barren streets of São Paulo, documentarian Morgan Spurlock shines a light on the world of product placement, marketing and advertising through his new film, fully financed by the very product placement the movie explores on screen. Spurlock unmasks the marketing process, bringing audiences directly into the pitch meetings and marketing presentations which inform our everyday entertainment decisions.




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