2011’s crop of movies had its fare share of interesting ups and downs. On the down side, it’s a year of movies with a ton of potential that for, one reason or another, ended up disappointing due to various bad elements. There were actor/director re-teaming’s brought down by bad casting (Jessica Chastain, terrific in "The Help," proved totally out of place in the Michael Shannon/Jeff Nichols flick "Take Shelter") and annoying characters (wish they could just excise Carey Mulligan’s annoying sister from the Steve McQueen/Michael Fassbender flick "Shame" – and leave the rest!), not to mentio...

With his latest movie "POM Wonderful Presents: The Greatest Movie Ever Sold" (opening April 22 from Sony Picture Classics), documentary filmmaker Morgan Spurlock is selling out – and he wants everyone to know it. Using money from various products shown in and around the film (headed by bold drink POM Wonderful of the title!) Spurlock’s movie is also an examination of such marketing and advertising practices and it’s an ironic conundrum indeed. Starpulse is celebrating the arrival of the picture with some candid chat with controversial documentarian Spurlock, followed by my five-star review...

In 'The Greatest Movie Ever Sold', Morgan Spurlock, ('Super Size Me') takes us into the world of product placement, marketing and advertising. The full title of this documentary is actually 'POM Wonderful Presents: The Greatest Movie Ever Sold...because POM Wonderful is the major sponsor of this film.

So how interesting is the world of product placement? It seems now-a-days, most films, especially the big budget action ones, can't seem to exist without branding. (Bruce Willis puts on a pair of Ray-Bans before killing some bad guy, right?)...Spurlock explains that while using brands ...

This weekend I was finally able to see the Duncan Jones sci-fi/thriller “Source Code,” starring Jake Gyllenhaal. After viewing it though, I’m fairly certain that Hollywood is attempting to compensate for mindless action flicks, by making ludicrously complex and confusing sci-fi movies like “Source Code.”

While the premise of a lone soldier being forced to travel back in time for 8 minutes at a clip sounds promising, the way that the tale is told, does not allow you to get emotionally invested in the characters.

As he did with his debut film “Moon,” Jones adeptly handles themes of isolat...

"POM Wonderful Presents: The Greatest Movie Ever Sold" is the new feature length documentary from “Super-Size Me” glutton Morgan Spurlock, this time tackling the fairly tight-lipped world of product integration and marketing.

He does this by making the entire movie about getting the funding for the movie he's making and you're watching. Basically it's Spurlock attending product strategy meetings in an attempt to sell the rights to specific parts of his film like the official airline, official beverage, official gas station, and so on. For example, the movie is called POM Wonderful Present...