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Genre: Drama, Foreign

Gael García Bernal
Pablo Larraín
Pedro Peirano

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Chilean advertising executive Rene Saavedra is recruited by the opponents of the Pinochet regime to create an ad to convince people to vote against a referendum supporting the dictator. Many people fear that the government will rig the voting, but Saavedra hopes that his marketing skills can persuade the Chilean people that their votes can create of a better world.